Money Makes Metadata Sexy
On day two of the Music Industry Metadata & Information Summit held in Los Angeles this week (run by NARM and DigitalMusic.org) Rob Weitzner laid it on the line in evoking the ever-elusive appeal...
View ArticleMetadata for Books—Better Living Through Blogging
There are not many people who blog about metadata. There are fewer still who blog about metadata for books. (*Note 1, below.) I do. It’s my vice. And like many vices it’s a source both of stimulation...
View ArticleThe Manifest Future of Publishing
It’s a great and timely idea: “Five-Minute Manifestos” for the future of the book business. Philip Jones, editor of the UK’s The Bookseller started the project as a lead-up to last December’s...
View ArticleWhat Sells Books
The other day I was in my local branch of the Vancouver Public Library. It’s a small branch within a community center. They do a good job of serving our neighborhood, of course with a full assortment...
View ArticleLooking at OptiQly: Mastering Online Marketing for Book Publishers
Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically)...
View ArticleThe Future of Content Discovery for Books and Movies
Over the holidays I received an inquiry from a journalist about book buying, was it more of an impulse or a plan. What’s the breakdown? Seemed like a simple enough question. From my studies on book...
View ArticleIs Metadata Just a Game?
For my new column in Publishers Weekly I’ve tried to reimagine metadata as a game. Not quite a board game; maybe a parlor game. When it comes to book publishing, metadata is a game of chance. We don’t...
View ArticleGoogle Tells Us How to Win at Search
The most vexing challenge in digital marketing for publishing is, without question, developing a strategy for Google search; how to be discovered on Google. It’s quite different from an Amazon...
View ArticleWe Need to Talk About the Backlist
This blog post is a love song to backlist books. Confined to the shadows beneath the bright light of publisher frontlists, these books are too often neglected. But there are many gems on the backlist:...
View ArticleNew Book: The AI Revolution in Book Publishing
The AI Revolution in Book PublishingA Concise Guide to Navigating Artificial Intelligence for Writers and Publishers Order the book here. Are you feeling left out of the conversation about book...
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